According to George Mosse's very interesting
Fallen Soldiers: Reshaping the Memory of the World Wars by George L. Mosse (Dec 12, 1991)
which I borrowed and am reading now, it came into being for just that purpose.
No wonder most National Anthems describes blood-curdling battle scenes lol. Glorifying individual's sacrifice for the Nation's war aim, is the gist. Needlessly say this kind of 'emotional appeal' was discredited after WWI, but is still pretty much alive, such as in monuments for the dead, etc. According to Mosse Christianity has been used to sanctify this.
Patriotic marketing is pretty rife in USA, for example a big American flag was put on the wall at Big Boy restaurant, you rarely see that at South Korean restaurants lol.
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